What began as a two-person venture making frozen drinks from a blender has grown into a socially responsible company providing millions of students with healthy, innovative, and fun fruit drinks and foods right in their schools.
President and CEO of Tropical Paradise, Frank Massabni, came to the United States at the age of 16 not speaking a word of English. Settling outside of Boston, MA, he later moved to Long Island, NY where he founded the company in 1993. After a few short months in business, he quickly realized that he would have to make a lot of drinks (and need a lot more blenders) if he were going to earn a living in the frozen drink industry!
Turning Up The Volume
Massabni recognized that he had to turn the company’s focus toward higher volume accounts. An avid traveler, he began importing frozen drink machines from Italy, which enabled him to grow the business quickly over the next decade. Creating its own product brand called Cool Tropics, the company expanded by supplying frozen drink machines and product to bars, beach clubs, restaurants, movie theaters, sporting events, and theme parks.
Always innovating, in 2003 Tropical Paradise was one of the first companies to offer 100% juice, no sugar added, slush drinks. Sensing that Tropical Paradise was trying to be everything to everyone, the business narrowed its focus. Seeking to make a more socially responsible impact, the company turned its attention away from bars and clubs to providing healthy beverages to K-12 students.
The business continued to grow and by 2004 a team was assembled. Tropical Paradise was ready to take its new lineup of healthy beverages directly to schools. Many districts were initially hesitant to bring 100%juice slush drinks on board, continuing to offer the existing added-sugar products, which were more cost-effective but provided few health benefits. It wasn’t until California became the first state to mandate 100% juice in schools in the 2004-2005 academic year that the other states soon followed.
Before long, Tropical Paradise had its healthy beverage products in more than 40 states and over 5000 schools.
In 2006, the company relocated to its current headquarters in Bedford, MA.
RiPS is Born and Opens to Rave Reviews
With the economic downturn in 2008, the Tropical Paradise team sought to create a less labor-intensive, but still delicious and healthy offering. The result was RiPS, a 100% juice, no sugar added, slush in a pouch. This 4oz pouch would provide students with ½ cup of their daily fruit serving.
Often included as part of school tray line lunches or served à la carte, RiPS were ideal for field trips, supper programs, summer feeding, or catering.
RiPS became a hugely successful and award-winning product for Tropical Paradise. RiPS placed 1st out of 206 food and beverage items at the 2012 Orange County, FL (Orlando) Food Show, as votedby 250 kids. RiPS garnered an award for the Tropical Paradise marketing team; earning Graphic Design USA’s 2014 American Inhouse Design Award for the RiPS St. Patrick’s Day poster.
Welch’s Partners with Cool Tropics
In March of 2016 a new line of Welch’s 100% juice slush by Cool Tropics was introduced. Four delicious and nutritious flavors were added with shipments beginning in July 2016:
Concord Grape – Concord Berry – White Grape Cherry – White Grape Peach
Welch’s adds a heritage of healthful, family friendly innovation to the Cool Tropics brand. Welch’s 100% Juice pouches are the perfect complement to tray line menus and a la carte.
“Veggie Slush” Joins the Family!
In the summer of 2017 the latest member of the Cool Tropics lineup was launched: Cool Tropics 100% Vegetable Juice Slush.
Tropical Trio, a blend of Mango, Guava & Orange was the first flavor to showcase this new product category. K-12 directors were thrilled to have a delicious new menu option that credits as ½ cup of “additional vegetable.”
A New Look
In January 2018 RiPS were relaunched under a new branded name; Cool Tropics 100% Juice Slush. Cool and healthy fruit images were featured on all pouches broadening the appeal to high school students. Five top selling flavors were rebranded: Kiwi Strawberry, Blue Raspberry, Cherry Limeade, Paradise Punch and Sour Apple. .
New Products and Innovations 2019-2020
- New easy tear “Surfin’ Tab” on all pouches
- New passion fruit, orange, guava pouch, Welch’s Hula Cooler
- Hula Cooler and Tropical Trio available in 6 oz size (ideal for supper feeding)
- New York grown Welch’s 100% Juice Cup for the NY Farm to School Program
- New stickers/flyers and campaigns to celebrate school lunch